Swing Left/Swing Blue – Environmental Voter Project

Over the transom today from Alex Smullin and the local Swing Left organizers. The work is everywhere. Thanks to all who are participating to save our democracy!


Dear Swing Left North Shore/ Cape Ann – 

We sent about 10,000 postcards to VA – to encourage early voting, get out the vote for Virginia Beach House of Delegate candidates and test a message to motivate voters concerned about climate change to oust their Republican state Delegate who had voted against important climate measures.

Everyone is focused on VA for the next three weeks and there are a lot of great actions to join. While we will have one more postcard project before election day, possibly on the Freedom to Vote Act, please try to join in at least one of the activities below being conducted by the most effective grassroots organizations to make sure we win in VA:


Getting out the core voter is critical in low-turnout elections like Virginia’s upcoming elections on November 2nd. Republicans are working to win back the governor’s seat and the state legislature. Early voting has already started! Swing Blue Alliance is working with Sister District MA/RI to call voters to give them information about early mail-in and in-person voting and recruiting volunteers to canvass.

Join a Sister District MA/RI phone bank Tuesdays, Wednesdays or Thursdays.


We have postcarded with the Center for Common Ground/Reclaim our Vote – this year in VA and in many places last year. They will end their postcarding for VA next week but will be phonebanking and texting right up to Election Day. If you’re interested in participating in either of those campaigns, you can find all the information you need to get started on the Phonebanking and Texting pages of their website. The platforms they use make both activities very easy to do. The Thursday briefing this week (Thursday, October 14) will include a demonstration of the phonebanking platform and possibly the texting one, in case you want to check it out. 


Here’s why the Environmental Voter Project is making a difference in Virginia:

  • Short-term Results: We’ve been working year-round in VA to turn over 500,000 low propensity environmental voters into consistent voters. Randomized controlled trials show we increased turnout of our targets by +0.7 percentage points in VA’s June 8 primary and we also boosted vote-by-mail sign-ups by +0.2.
  • Long-term Results: By the end of 2020, a stunning 37,225 of the non-voting and seldom-voting environmentalists we’d targeted since 2019 had become consistent voters who now vote in federal, state, and even local elections.
  • Our Targets are Already Voting Early!: Voter file updates show that a stunning 23,026 of the voters we’re targeting have already voted early for the upcoming Nov. 2 election. None of these environmentalists had ever voted in an odd year election before!

With just a few clicks you can make a difference by donating to help mobilize environmental voters in Virginia or signing up for a Get-Out-The-Vote shift


Glenn Youngkin’s extremism stands at stark opposition to the values of Virginia voters, but unless we’re able to increase voter turnout in the upcoming election, he has a chance of beating Terry McAuliffe!

Sign up now to help get out the vote in Virginia by calling or texting voters – the election is just a few weeks away! 

Let me know how it goes – if you send a brief report of your experience I can share them and hopefully that will encourage others to give it a try.   Let’s head in to 2022 with a big win in VA!!

Thanks! Alix